AZFrightPass.com is a custom landing page design for the 2012 haunted house season.
We were asked by three separate haunted houses to come up with a concept to help market their promotion – visit all haunted houses for one price. Each haunt has their own unique style and branding, so we wanted the design for AZFrightPass.com to be something we could incorporate each brand into.
We came up with the concept of a grim reaper with a bloody scythe overlooking a scary cemetery scene.
Once the logo design and landing page design were completed, we also designed print coupons that will be passed out at each haunted house location.