Search Engine Optimization is the process of getting your website found by the major search engines — such as Google, Yahoo!, Ask.com and Bing — as well as your future customers. With iDesigns Solutions’ SEO Start-up Package, we make recommendations based on a comprehensive audit of your current website and competitors to move your site up in search-engine ranking and drive traffic organically to your site – all with the goal to help customers find you on the web!
“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” - Aaron Wall, SEObook.com
You would be amazed at the small (and sometimes, unnoticeable) tweaks that can be made to your site to increase your ranking. Much of the SEO process takes place “behind the scenes” in your site’s coding. This is part of organic SEO. No pay-per-clicks here.
Our SEO Start-up Package includes the following services to get your site more exposure and build traffic:
Keyword phrase analysis and optimization
Search-engine ranking monitoring and competitive analysis reports
Site analysis and web page/content optimization
Creating unique page titles, meta descriptions and meta keywords for all pages
Adding image ALT texts on pages
Adding tags and descriptive category names to blog (if applicable)
Implement site maps (XML and text)
Submission to major search engines
Add to Google, Yahoo!, Bing search engine crawlers
Google Analytics account setup to track website traffic
Google Maps submission (if applicable)
Monthly SEO reports
Social media also plays a major role in our SEO plan for your business. Social media has vastly changed the way consumers interact with businesses. Your brand is being shaped by consumers in social media and you should be in on the conversation. Social media is about building and maintaining relationships online. Your social media content should be engaging, organic, creative and accurate.
As part of our plan to increase your search engine ranking, we will also make the recommendation for you to join Twitter, create a Facebook fan page and start blogging on your website. Not ready for all three? We can coach you along the way until you are fully ready to step into the social media ring.
It seems that everybody is using social media these days; which means so is your next client! With more than 1 billion active Facebook users and around 3,000 tweets per second, having an online email newsletter, Facebook fan page, Twitter profile and YouTube Channel that match your web branding for your business should play a role in your marketing plan.
Facebook is here to stay, and it’s time to get your brand out on this ever-growing social media juggernaut. iDesigns Solutions’ custom Fan Pages include a custom profile grahic and cover photo design and/or one custom tab or five or more tabs depending on your business needs and how much exposure you would like. As a bonus, you can update your fan page from your WordPress admin panel.
Our Twitter pages include custom backgrounds and colors to match your website. This helps to keep design consistency across the board for your business.
Have videos to post online? We can set up a YouTube channel with your branding. This will once again show consistency across your business and prove to your customers that you are a legit company. This is a great add-on with your CMS. Your YouTube channel can also pull directly into your website, so you only have to update them in one place.
Email newsletter campaigns are a great tool for keeping your audience up-to-date on your company’s news and events. We recommend using MailChimp for your newsletter platform, however we can code designs into any email newsletter provider (Constant Contact, Aweber, Outlook, or any html newsletter). iDesigns Solutions will complete the MailChimp sign-up process for you, design a custom email header and implement the newsletter into your website, which includes a custom sign-up badge.
Web Content Management
Writing for the web is different from writing for print. For one thing, your online audience’s attention span is a lot shorter. These readers typically scan articles instead of reading word for word; trying to get as much information in as little time as possible. So how do you make sure your content is compelling enough to keep readers on your page before they are lured elsewhere?
iDesigns Solutions offers professional content writing, editing and proofreading for web, print and search engine optimization. Whether it’s creative or industry-related material, our web content specialist will be able to express your company’s main idea with clarity and perfect spelling and grammar.
Our web content specialist has completed projects for:
Web content writing
Online newsletters & email blasts
Social media profile creation, posts and tweets
Corporate magazines and press releases
From time to time Facebook, Twitter, Google & YouTube update their platforms and occasionally those updates effect the layout / display of a customized design. Although we do everything we can to accommodate our customers when these changes occur, we are not responsible for how these changes / updates affect the display of customized designs.