If only there was a website tracking program that would let you know how many hits you get every day, how users find your site, what pages they visit, how long they stay on your site….and it was cheap. The great news – there IS such a program. At iDesigns, we recommend our clients signup with a Google Analytics account (yup, it’s free!). By inserting a simple tracking code into your site, this nifty website tracking program provides you with a ton of useful information about:

• how users find your site – organic search results, referral from another site or a direct search
• where in the world - literally! – the user is located
• what keywords the user types into a search that your site comes up
• what pages users visit the most and how long they stay on those pages
• what pages people enter your site on (the blog, services, homepage, etc.)
• what pages people leave your site from

Besides knowing how many hits your website gets, you may wonder why it’s important to have this detailed information at your fingertips?

By knowing what keywords people search for that your site comes up helps you to better tailor your content and search engine optimization efforts to really home in on your target audience. If you get a lot of hits from Texas, for example, then you can tweak your marketing efforts (print and web) to reach those customers even more. You can even get your analytics report emailed to you daily, weekly, monthly or quarterly.

Contact iDesigns if you need assistance with setting up Google Analytics on your site. We are offering the setup for free for the first 15 respondents – so don’t wait!

Want to know more about optimizing your site? Read about our start-up search engine optimization package.

With iDesigns Custom Real Estate Websites, our agents & brokers receive a custom website design with tons of features, including a blog and searchable MLS listings, to capture leads and make the sale.

Each custom website is:

• designed to incorporate your personal style
• built in an easy-to-use content management system with MLS integration (update the site yourself!)
• blog-ready to drive traffic to your site
• viewable by smartphones & tablets and cross-browser compliant
• search engine friendly
• integrated with YouTube, Facebook, Twitter and more for social media marketing
• hosted with iDesigns for FREE for the first year ($120 value)
• See all features here

Are you ready to have your custom website work for you? To learn more, contact iDesigns at 972.292.9645 or fill out our form to schedule your free 1-hour consultation!

Get a FREE QR Code when you sign-up today!

1. It’s a great way to drive targeted traffic and quality leads.
2. You can build strong (!) relationships with potential customers and fans.
3. You can discover what your target market is. Facebook will tell you if they are male or female, their age range, where they are located and what language they speak.
4. It has the potential to go viral. You can use the connections of your customers and fans unlike any other platform.
5. Share links to blog postings & other content to improve SEO for your main website.

Our point is that every business should have a fan page to increase their online success. If you are still hesitant, check out our 4 Tips for Setting Up a Social Media Plan and our blog post about What on Earth Do I Post on My Fan Page.

Contact iDesigns if you are interested in our custom Facebook fan page promotion, and be sure to sign-up for our newsletter to receive social media strategies and tips via email.

Do you have a company Facebook fan page?

Are you on Twitter?

Have you setup a YouTube channel yet?

Answers vary, but the common reply is, “I have those accounts, but what do I do with them?”

A great article on Manta.com discusses four tips for setting up a rock-solid social media program. You can get ideas on what type of content to post on your fan page from one of our previous blogs, but here are some tips on how to start an effective plan for your social media efforts.

1. Don’t sign up for every social site out there. Instead, determine which sites make the most sense for your business. Research what sites your competitors and target demographic use. If you live in a small town, it’s likely that Twitter won’t be the best network for you, but Facebook or a site like Manta.com might work best.
2. Formulate a plan of attack. Outline what you hope to achieve, how the program will impact your overall company goals, and how much time you have to devote to this type of marketing. Make sure your social media efforts are integrated with the other marketing and advertising programs your business is using.
3. Set up business goals and a way to measure these goals so you can track your success. Use Google Analytics, coupon codes and built-in tools like Facebook’s Insights to see how well your program is doing. Make sure to measure engagement by the number of comments, likes, and connections you achieve. The more engaged an audience you have, the more likely they are to purchase from you.
4. Make time for social media. Social media is not something you can set-up and walk away; you have to invest time in order to see rewards. It’s important to engage with your users on a regular basis and to be consistent with your interactions. The more you do this, the more likely you are to sell your products & services.

By sticking to your social media action plan, these social sites can be a great way to build your brand and customer engagement.

iDesigns offers free consultations for website, SEO and social media planning. Feel free to contact us today and see how these services will benefit your company.

When you have your free website consultation with iDesigns, you can expect to get asked a number of questions about your company and your ideas for building or enhancing your web brand.

If you are considering redesigning your current website or you are starting from scratch, you really have two options – should you go with a full custom website, or take advantage of a website template (known as themes in WordPress)?

The answer really depends on how far you want to take your web branding. With a custom website you are not limited on the design or functionality we can bring to the table. We can take any idea or vision you have and bring that full design concept to the web using photomanipulation, Flash, Jquery, etc. Going with a full custom website is the better way to completely brand your business.

However, we realize sometimes a WordPress theme website is a more suitable choice if you are just starting your company or you’re not ready to go full custom.  As an alternative to a custom website, iDesignsThemes.com offers a full website theme package with logo, website theme customization, hosting/domain and other features for $850.

Since we realize how important individuality is for web branding, we include customization to each WordPress theme in our package, which means your company colors, logo, branding and other design elements will be added to the theme design. And as WordPress specialists, we also include customized widgets and plugins that give your site more functionality such as photo galleries and contact forms.

Both our custom and website theme options are built in the WordPress content management system so you can update the site yourself as needed.

You can see the full package details and our 90+ WordPress themes at iDesignsThemes.com.

Our WordPress Theme Package Includes:

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Our start-up website package offers everything a new business needs when starting their web branding for one low price of $850. Our WordPress Theme Package includes:

• WordPress Content Management System
• Custom Logo Design
• Your Choice from 100+ WordPress Website Themes
• Website Color Customization to Match Company Branding
• Custom Background Design
• 1 year Ultimate Hosting with Domain & Email
• Blog-ready
• Forms Management Tool
• Photo Galleries
• Content Migration
• Video Tutorials
• Custom Favicon

We can discount the package price even more if you already have hosting and/or a logo. Browse our 100+ WordPress themes, and contact us by Dec. 31 to get $50 off the package price!