We’ve just completed a three-part video series on blogging. These short videos will help those looking for a quick refresher on posting to their WordPress blog, or will be a great tool for those who are ready to take their blogging skills to the next level by learning how to properly optimize your WordPress blog [...]
It’s no secret that online readers don’t, well, read. Instead, they scan your website content for the information they are seeking. So, what keeps readers from reading? Paragraph length, according to researches for The Poynter Institute: “The bottom line is that stories with shorter paragraphs got more than twice as many overall eye fixations than [...]
Even with all of the different forms of social networking today, a blog (from web log) is still a popular communication tool. Blogs are usually written by one person and should be updated regularly. Think of it as an online journal. It is a way for you to express your thoughts, give advice, share information [...]
Writing for the web is different from writing for print. For one thing, your online audience’s attention span is a lot shorter. These readers typically scan articles instead of reading word for word; trying to get as much information in as little time as possible. So how do you make sure your content is compelling [...]