In social media news, Google plans to launch Google Plus business pages. Yes, another social media platform you’ll need to master!
Even though you might have already created a private Google+ account for your brand, you should definitely wait until the business pages are available later this year. Need a refresher on what Google Plus is? Check out this helpful article.
According to Google Product Manager Christian Oestlien, in comparison to Facebook Pages, Google+ Pages will feature employees along with fans. Functionality will be in place to verify ownership so fans can be sure that they are interacting with the real business owners.
More features include integration with Google Maps and Places as well as Google Analytics and Google Adwords. Companies will also be able to offer special deals to their fans and customers. Lastly, companies will be able to use Sparks as a tool to keep up to date in news relating to the brand.