Even with all of the different forms of social networking today, a blog (from web log) is still a popular communication tool. Blogs are usually written by one person and should be updated regularly. Think of it as an online journal. It is a way for you to express your thoughts, give advice, share information and, most importantly, communicate first-hand with a broad audience. A blog is usually arranged in chronological order from the most recent post (or entry) at the top of the page to the older entries towards the bottom. All posts are archived and can be categorized for searchability.
Believe it or not, a blog is actually a two-way communication tool. Every blog has the ability to create dialogue between the author and audience. Readers can leave comments on blog posts and the author can respond instantaneously. Readers can reply to other readers to create a dynamic conversation tool.
You can have a blog added on to your current site or you can have a Website that is only a blog. While our site has a blog component added on to it (what you are reading right now), BrianKatcher.com is an example of a site that is only a blog. Either site is acceptable; it really just depends on your style and how much information you have to share.
Think your site would benefit from a blog? Contact us! Check back next week on the features of the iDesigns CMS blog add-on.